Exploring new avenues: Syed Noor directs Saima and Abdullah Ejaz for TVC

By: Hasnat Afridi

Syed Noor is of course a big name in Pakistan film industry. Known as the ‘showman’ of Lollywood, he has been there, right as one of the pillars of the filmmaking business for quite a long time. Now he has ventured into a new avenue: Television Commercials (TVC’S).  That’s been heard right, yes.

Syed Noor has directed a new television ad for Model Steel featuring model Abdullah and film star Saima. The ad has been shot in Lahore and was completed within a span of 3 days.  Technically, the ad is quite good, cinematography and direction seem solid and keeping in mind the ‘target market’, the ad should go well with them.

In our neighboring country India too , it is a norm for biggies like Anurag Basu and Rohit Shetty to direct TVCs. The trend has now started in Pakistan as well, let’s see which other directors venture into this horizon.


With additional editiong by Aayan Mirza.

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