By Mohammad Ali Ansari
“Karachi never sleeps” this clichéd statement is no doubt true in its essence in describing the zealous Karachiites. The enthusiastic people of Karachi made the music launch of “Wrong Number” a huge success. Wrong Number- one of the most awaited movies of the year launched its music yesterday at the Atrium Mall Karachi with much fanfare. (more…)
by Momin Ali Munshi
In todays age and time marketing your film is one of the most important things to do before the film hits cinemas. With the many advancements in technology there have been so many new mediums for advertisement and there is so much of information to be processed by the consumer that to grab the attention of a viewer has become a task in itself. To stand out in this competitive world and to get ones product noticed is not as easy as it was maybe a decade back. Furthermore the growth of social media over the last few years has further complicated things as the rules of the social media are ever changing and everyone with internet access has the power of having their voice heard.
Whereas the international arena has caught on to this trend the local market is yet to follow. The fact that the percentage of the budget allocated to marketing has almost reached 50% for most movies is a testimony to the importance of marketing. However here in Pakistan, marketing and promotion seem to be foreign words for our industry-wallahs as nobody has been taking it much seriously for quite some time now. However with the emergence of this new wave of cinema and the influx of educated well informed people we see the trend changing. Na Maloom Afraad started this, Jalaibee took it a notch higher and now Wrong Number is taking marketing and promotions to another level. Here in this article we briefly talk about the various activities done by the team and also talk about whats next.
by Momin Ali Munshi
It was without a doubt one of the most eagerly awaited teasers of the year. And why not? For it was not only bringing back the gorgeous Humaima Malick back to the local screens but it also marked the debut of the hot restaurateur who happens to be the grandson of the legendary singer Noor Jehan. Hopes were set high and anticipation levels were touching the roof as the clock struck 11 and the teaser was finally made public. But what followed, although did manage to “tease” the audience, but was highly unimpressive and served as a lackluster first look for one of the most eagerly awaited films.