by Momin Ali Munshi
2015’s first major Pakistani release “Jalaibee” was released all over Pakistan as well as in leading International Markets yesterday. While the critics all over Pakistan have had diverse opinions on the film, the audience seems to be enjoying this “Jalaibee” which is clearly visible by the numbers it has registered at the box office. Despite the fact that the film had to face tough opposition from the World Cup Match it has still recorded huge numbers at the box office.
Sorry for the overly dramatic title but once you have read the entire piece you will realize how apt the title is. So what exactly happened you ask? Well before going into the story lets start with a few known facts which will help establish the story.
“The System” which released last Friday has completed its first week at the box-office and the results are decent. The first week, which ended today, has made the film a total of 2.9 crores (approx).
The film opened last friday to a positive response and the first weekend ended at 1.83 crores. Then Monday onwards , the film was rock steady and a 4 crore week seemed to be fixed . Reportedly, some centers had Monday collections at par with and even higher than the Saturday figures! However the film suffered a major hit when conditions in Karachi deteriorated on Tuesday and cinemas all over Karachi got shut down. Here we would like to mention that Karachi is the biggest market for films! Then Wednesday onwards the film tried to regain the momentum but people in Karachi were not keen to go to the cinemas! Hence the first week suffered a great deal due to the instability in the country.
“Mera aik masla hay…”
“Umm… Maam Im sorry?”
“Aap ko pata hona chahiye.”
“Maam Im sorry I dont know.”
” Asal main, paisay kay beghair main kuch nahi karti…”
This is the conversation that took place between one of my assistants and a leading television actress when we invited her for our event FiLUMS. (more…)