Jalaibee is unarguably the biggest Pakistani film to be releasing this year and arguably the biggest film overall to be hitting local cinemas this year as of yet. It’s not just its budget, it’s not just its colossal scale of release (Pakistan, UK and USA simultaneously), it’s not just its marketing, but it’s actually the overall aura the film has managed to create around it, something that will play a major role in whatever magic it manages to create in terms of its box office figures.
As an actual content though; in terms of its entertaining prowesses, the film, we believe, just missed the trick.
Movie Name: Good Morning KarachiRelease Date: 1st January 2015
Director: Sabiha Sumar
Review by: Momin Ali Munshi
Final Editing: Aayan Mirza
Rating: 2/5 stars
It was a few years back when the first teaser trailer of the film “Good Morning Karachi” (previously titled as Rafina) was released and people could not stop talking about it. The film, directed by award winning Sabiha Sumar, promised an inside look into the glamorous world of the Pakistani fashion industry and the buzz generated by the trailer was huge. Personally for me, this film was even more special as it would bring my two loves “fashion” and “film” together in one medium and hence the film became the most eagerly awaited Pakistani release for me. So imagine how excited I was when the film finally hit cinemas this weekend and I finally got a chance to lay my eyes on the film that for me should have been nothing but perfection. (more…)
Ever since the film “Sultanat” has released, the general public has been divided into two very strong groups with opposing viewpoints on the quality of the film. So before I get to the review, let me very necessarily be a little self descriptive as I assume that some of you might already have your knives pointed at me after reading the title of this post. The fact is that I love Masala entertainers! I love films with glamour, latka jhatakas, exotic locations, and a great cast. But according to this logic “Sultanat” should have had a raving review from me, right? Also, Why I have mentioned all this information about myself you ask? Well here goes.
As I have previously mentioned in almost all of my reviews, Pakistani Films, today, cater to two very different markets. There are the social drama/high concept films which I call “multiplex wali film” and then there are the masala entertainers which I call “circuit ki film”. For example the recently released film “The System” was a “circuit ki film” while the other recently released film “Tamanna” was a “multiplex wali film”. It’s pretty much a fact that the audience of one kind of cinema does not like the film made for the other audience and vice versa. However, every once in a while there comes a “Bol” or a “Waar” which changes the rules and is termed as a game-changer, but other than that the rules I mentioned are very much intact.
Pakistan has sadly been divided into two very distinct groups of audiences and film-makers. On one hand you have the elite multiplex audience which enjoys social drama films like Bol, Chambaili, Josh etc which are mostly made by independent filmmakers. Then on the other hand you have the masses who love commercial/masala films like Ishq Khuda, Majajan, Shareeka which are mostly being made by our veterans. But the interesting thing to note here is that this divide ceases to exist when a commercial Bollywood flick like Dabangg or Ready comes about. Then both the single screen and multiplex audiences rush to the cinema halls to watch the film. Thus one wonders , why is this divide only present for our local content and seems to vanish when international (read Indian) content comes about.
But something interesting has been happening since the last year. Basically, this new group of filmmakers has decided to change the game. They have tried to make commercial films such that both the multiplex and the single screen audiences like them. Notable examples are “Main Hoon Shahid Afridi” and “Waar”. Both the films were commercial and appealed to single screen as well as the multiplex audience. 2014’s first film “The System” is another example of a similar experiment where the director Shehzad Ghufoor had decided to make a proper commercial film keeping in mind the demands of both the masses and the multiplexes audience. Seeing the first week box-office of the film, looks like this film has worked its magic and can be counted as a success which appealed to both the audiences. In this review I will tell what I liked and disliked about the film, so here goes. Lets start with the story.